Designed to set you free

Privacy Policy

Last updated: March 24, 2026
This Privacy Notice for Valo App (doing business as Valo) describes how and why we might access, collect, store, use, and share your personal information when you use our Services, including when you download and use our mobile application Valo, or engage with us in other related ways including marketing or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions, contact us at support@joinvalo.com.

Summary of Key Points

What personal information do we process? We process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process sensitive personal information? Yes. We may process sensitive personal information — such as health data, relationship details, religious beliefs, and sexual orientation — when necessary with your consent or as permitted by law.
Do we collect information from third parties? No. We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
How do we keep your information safe? We have organizational and technical processes in place to protect your personal information. However, no electronic transmission can be guaranteed 100% secure.
What are your rights? Depending on your location, you may have certain rights regarding your personal information. Contact us at support@joinvalo.com to exercise them.
Do we sell your data? No. We have not sold or shared any personal information to third parties for business or commercial purposes and will not do so in the future.

Table of Contents

  1. What Information Do We Collect?
  2. How Do We Process Your Information?
  3. What Legal Bases Do We Rely On?
  4. When and With Whom Do We Share Your Information?
  5. Do We Use Cookies and Tracking Technologies?
  6. Do We Offer AI-Based Products?
  7. Is Your Information Transferred Internationally?
  8. How Long Do We Keep Your Information?
  9. How Do We Keep Your Information Safe?
  10. What Are Your Privacy Rights?
  11. Controls for Do-Not-Track Features
  12. Do United States Residents Have Specific Privacy Rights?
  13. Disclaimer — Not a Mental Health Provider
  14. Data Retention and Deletion
  15. AI Limitations Clause
  16. Acquisition and Data Transfer
  17. Emotional Data Sensitivity Acknowledgment
  18. Do We Make Updates to This Notice?
  19. How Can You Contact Us About This Notice?
  20. How Can You Review, Update, or Delete Your Data?
1

What Information Do We Collect?

Personal Information You Disclose to Us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect may include:

Sensitive Information

When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

Payment Data

We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by Stripe and RevenueCat. You may find their privacy notices here:

Application Data

If you use our application, we also may collect the following information:

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes.

Information Automatically Collected

In Short: Some information — such as your IP address and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, and other technical information.

The information we collect includes:

2

How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

3

What Legal Bases Do We Rely On to Process Your Information?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If You Are Located in the EU or UK

The GDPR and UK GDPR require us to explain the valid legal bases we rely on to process your personal information:

If You Are Located in Canada

We may process your information if you have given us specific permission (express consent) or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time. In some exceptional cases, we may be legally permitted to process your information without your consent as permitted by applicable Canadian law.

4

When and With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations and with specific third parties.

We may need to share your personal information in the following situations:

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve months. We will not sell or share personal information belonging to users in the future.

5

Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies — like web beacons and pixels — to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers — including Meta and TikTok — to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements and to tailor advertisements to your interests.

To the extent these online tracking technologies are deemed to be a sale or sharing under applicable US state laws, you can opt out by submitting a request as described in the section Do United States Residents Have Specific Privacy Rights?

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

6

Do We Offer Artificial Intelligence-Based Products?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with personalized coaching solutions.

Use of AI Technologies

We provide the AI Products through our third-party service provider Anthropic. Your input, output, and personal information will be shared with and processed by Anthropic to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of Anthropic.

Our AI Products

Our AI Products are designed for the following functions:

How We Process Your Data Using AI

All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreement with Anthropic. This ensures high security and safeguards your personal information throughout the process.

How to Opt Out

To opt out of AI processing, you may log in to your account settings and delete your account. Deletion of your account removes your data from our systems and ends all AI processing of your personal information.

7

Is Your Information Transferred Internationally?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored by, and processed by us in our facilities and in the facilities of the third parties with whom we may share your personal information.

If you are a resident in the EEA, United Kingdom, or Switzerland, these countries may not have data protection laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

European Commission's Standard Contractual Clauses

We have implemented measures to protect your personal information, including by using the European Commission's Standard Contractual Clauses for transfers of personal information between us and our third-party providers. These clauses require all recipients to protect all personal information originating from the EEA or UK in accordance with European data protection laws. Our Standard Contractual Clauses can be provided upon request.

8

How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, securely store your personal information and isolate it from any further processing until deletion is possible.

9

How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

10

What Are Your Privacy Rights?

In Short: Depending on your state of residence in the US or in some regions, you have rights that allow you greater access to and control over your personal information.

In some regions — like the EEA, UK, Switzerland, and Canada — you have certain rights under applicable data protection laws. These may include the right to:

You can make such a request by contacting us using the contact details provided in the section How Can You Contact Us About This Notice?

If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or UK data protection authority.

Withdrawing Your Consent

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us at support@joinvalo.com or updating your preferences.

Opting Out of Marketing Communications

You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails we send, or by contacting us at support@joinvalo.com. You will be removed from the marketing lists. However, we may still communicate with you for service-related messages that are necessary for the administration and use of your account.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent — this information will not be shared with third parties.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, or enforce our legal terms.

If you have questions or comments about your privacy rights, email us at support@joinvalo.com.

11

Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

12

Do United States Residents Have Specific Privacy Rights?

In Short: If you are a resident of California, Colorado, Connecticut, or other covered states, you may have the right to request access to and receive details about the personal information we maintain about you.

Categories of Personal Information We Collect

The following table shows the categories of personal information we have collected in the past twelve months:

Category Examples Collected
A. Identifiers Contact details, name, alias, postal address, phone number, unique personal identifier, IP address, email address, and account name YES
B. Personal information (California Customer Records statute) Name, contact information, education, employment history, and financial information YES
C. Protected classification characteristics Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data YES
D. Commercial information Transaction information, purchase history, financial details, and payment information YES
E. Biometric information Fingerprints and voiceprints NO
F. Internet or other similar network activity Browsing history, search history, online behavior, interest data, and interactions with our Services and advertisements YES
G. Geolocation data Device location NO
H. Audio, electronic, sensory, or similar information Images and audio, video or call recordings NO
I. Professional or employment-related information Business contact details, job title, work history, professional qualifications YES
J. Education information Student records and directory information YES
K. Inferences drawn from collected personal information Inferences drawn from any collected personal information to create a profile about an individual's preferences and characteristics YES
L. Sensitive personal information Account login information, health data, racial or ethnic origin, religious or philosophical beliefs, sex life or sexual orientation, status as transgender or nonbinary, union membership, and intimate relationship details YES

We only collect sensitive personal information as defined by applicable privacy laws or for the purposes allowed by law or with your consent.

Your Rights

You have rights under certain US state data protection laws, including:

How to Exercise Your Rights

To exercise these rights, contact us by emailing support@joinvalo.com or by referring to the contact details at the bottom of this document.

California "Shine The Light" Law

California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes. To make such a request, please contact us using the details in the Contact Us section.


13

Disclaimer — Not a Mental Health Provider

⚠️ Valo is not a licensed mental health provider, therapist, psychologist, or medical professional of any kind.

The content generated by Valo — including all AI-generated coaching conversations, mini goals, and guidance — is for personal growth and informational purposes only and does not constitute medical advice, psychological treatment, or therapy of any kind.

Users are solely responsible for any decisions, actions, or outcomes resulting from their use of the Valo app or any content generated within it. Valo assumes no liability for any direct, indirect, incidental, or consequential damages arising from the use of or reliance on any content provided through the app.

If you are experiencing a mental health crisis, suicidal thoughts, or require emergency assistance: contact a qualified mental health professional immediately or call or text 988 (Suicide and Crisis Lifeline).

By using Valo you acknowledge and agree that the app is not a substitute for professional mental health care and that you use the service at your own discretion and risk.

14

Data Retention and Deletion

Valo retains user data for the duration of the active subscription and for up to 30 days following account deletion to allow for account recovery. After 30 days all personal data — including conversation history, intake responses, and mini goal data — is permanently deleted from our servers.

Users may request immediate permanent deletion by emailing support@joinvalo.com.

15

AI Limitations Clause

The AI coaching content generated by Valo is produced by Anthropic's Claude language model. AI-generated responses may occasionally be inaccurate, inappropriate, or inconsistent. Valo does not guarantee the accuracy, completeness, or appropriateness of any AI-generated content.

Users should exercise their own judgment when interpreting or acting on any content generated within the app. Anthropic's processing of user data is governed by Anthropic's own privacy policy available at anthropic.com.

16

Acquisition and Data Transfer

In the event of a merger, acquisition, or sale of all or substantially all of Valo's assets, user data may be transferred to the acquiring entity as part of that transaction. Users will be notified via email at least 30 days prior to any such transfer and will have the option to request deletion of their data before the transfer occurs by contacting support@joinvalo.com.

17

Emotional Data Sensitivity Acknowledgment

Valo collects and processes deeply personal information including intimate relationship details, emotional experiences, and mental health-related disclosures. We treat this information with the highest level of care and confidentiality. This data is never sold, shared with advertisers, or used for any purpose other than delivering the personalized coaching service you subscribed to.

18

Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

19

How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at support@joinvalo.com or contact us by post at:

Valo App

Burbank, California, United States

Email: support@joinvalo.com

Website: www.joinvalo.com

20

How Can You Review, Update, or Delete the Data We Collect From You?

You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

To request to review, update, or delete your personal information, please email us at support@joinvalo.com.